选址模型： Locating to split the Market

摘自《Supply Chain Management：Strategy，Planning，and Operation》书的PDF版可以在百度上找到下载资源；作者：① Sunil Chopra （Kellogg School of Management Northwestern Universi全国各省gdpty）② P阻火包eter影响力txt Meindl （Stanford Unbbcaiversity）

Loc上海精神卫生中心ating：通过更好的选址，获得更多的市场份额

Locating model（选址模型）如格里高里下：在不考虑价格竞争的情况下；两个企业都达到需求最大时候，企业位置在 【a = b = 1/2】，都在市场区域的中间账号被锁定位置。

Both firms maximi位置英文ze their Market share if they move closer to each other and locate at a = b = 1/2.澳大利亚留学

Observe that when both firms locate in the mi沈德泳ddle of the金猪报喜 li星之守护者阿狸ne segment, the average distance that customers have to travel is 1/4. If one firm locates at 1/4 and the other at 3/4, the average distance customers have to travel drops to 1/8.

This set of locations, however,is not an equilibrium be台风中心cause it gives both firms an incentive to try and increase market share by moving to the middle. The result of competition is for both firms to locate close toget胸围怎么测量her eve阿玛迪斯n though doing so increases the average distance to the customer.

If the firms compete on price and incur the transportation cost to the customer, it may be optimal for the two firms to locate as far apart as possible? with Firm !locating at 0 a数字电子技术基础nd Firm 2皮肤黑 locating at 1. Locating far from each other minimizes索尼摄影机 price co山嵛菜mpetition and helps the firms split the market and maximize profits.