ironSource宣布收购移动广告和应用变现公司Tapjoy!

本次收购将强化ironSource平台优势，赋能应用开发者，并进一步拓展游戏及非游戏类开发者受众规模

以色列特拉维夫——应用经济领域领上门理发先的商业化平台ironSource（纽约证券交易所代码：IS）宣布，公司已达成有关收购移动广告和应用变现公司Tapjoy, Inc.的重要协议。

本次收购将进一步加强ironSource平台实力，从多维度为移动应用及游戏开发者赋能：

ironSource客户将能够通过Tapjoy等渠道获得更多样化的广告客户，以实现收入增长 综合完善的技术将帮助开发者在游戏应用经济领域取得更加全面的成功 通过此次收购，ironSource也将进一步拓展其SDK在应用和游戏领域的覆盖面，扩大市场份额。

“ironSource基于商业化平台为开发者提供服务，平台特性让我们可以通过引入更多战略性的补充要素，为开发者创造更多价值”，ironSource首席营收官兼联合创始人Omer Kap好爸爸胜过好老师lan表示，“此次收购延续了这一战略，通过拓宽SDK覆盖面、提高变现能力并将平台发展为应用经济和游戏经济中不可或缺的一部分，以最大化客户受益为宗旨，为其提供服务。”

“我们很高兴加入面向开发者服务的领先商业化平台ironSource”，Tapjoy首席执行官Jeff Drobick表示，“Tapjoy的技术为众多国际知名品牌及开发者提供广告变现、用户增长和客户调研方面的支持，在大约66,000个应用程序中集成SDK，触达超过16亿的月活跃用户。随着应用经济的不断发展，相信ironSource是我们的我是大哥大漫画理想伙伴，能够通过产品和专业影响力的融合，进一步实现持续增长。”

ironSource首席执行官兼联合创始人Tomer Bar Zeev表示：“ironSource曾多次凭借成功的收购实现业务快速增长，未来，我们计划通过持续收购，构建在应用经济中以客户为中心的独一无二的综合性商业化平台。”

ironSource预计将以4亿美元总价收购Tapjoy，收购资金来自资产负债表中的现金。Tapjoy收入增长迅速，2021年净收入预计为8100万美元。Tapjoy卓越的营收表现也将在2022财年对ironSource产生积极影响。交易预计将于2021年第4季度或2022年第1季度完成，具体取决于包含监管部门审批在内的惯例成交条件。更多详情，请访问ironSource的投资者关系网站。

About ironSource

ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scala地理五决ble businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for t钻戒多少钱一克he core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is

About Tapjoy

Tapjoy is a leading mobile advertising and app monetization company. Tapjoy’s platform empowers advertisers to connect with app users throu未央是什么意思gh value exchange advertising that drives awareness, engagement, and猛男艳照案 the metrics that matter most to their overall growth. Top, global app publ水泥包装袋ishers trust Tapjoy’s platform to monetize their content, grow their audiences, and reward their users. Founded in 2007 and headquartered in San Francisco, Tapjoy is a global organization with offices in Santa Barbara, Boston, London, Beijing, Tokyo, and Seoul. For more information, visit www.tapjoy.

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This press release includes various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, which represent our management’s beliefs and assumptions concerning future events. These statements are intended to qualify for the “safe harbor” from liability established by the Private Securities Litigation Reform Act of 1995. Examples of such forward-looking statements include, but are not limited to, statements regarding the expected timing and impact of the transaction, the benefits and cost synergies of the transaction, expected impacts to operating expenditures, ironSource’s business strategy and competitive position following the consummation of the transactions as well as ironSource’s future prospects, business strategies and projections for future 公共管理知识periods. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statem亮剑精神ents but are not th冯巩的徒弟e exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risk阴道痉挛s and uncertainties, both general and specific, and there are盐城工学院怎么样 risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimatetcpudps and intentions expressed in such forward-looking statements, such as the failure to硬卧上铺 consummate the transaction; failure to sati建筑工程技术sfy closing conditions to the transaction; failure to realize the synergies or benefits of the transaction; and other important factors set forth under “Risk Factors” in the Company’s Registration Statement on Form F-1 (Registration No. 333-258223) originally filed with the Securities and Exchange Commissi基础代谢率on on July 28, 2021, and the Company’s other SEC filings. ironSource cautions readers not to place undue reliance upon any forward-looking凌菱 statements, which speak only as of the date made. Other than as may be required by applicable laws, ironSource does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in ev手机什么牌子好ents, conditions or circumstances on which any such statement is based.